White label service is the most popular business practice among CBD producers in Europe. CBD Oil Europe, a company that directly represents some of the largest producers of CBD oil in Europe, estimates that over 90% of European CBD brands on the market today are produced this way.

White label solution refers to a product or a service made by one company to be sold by another. Those products and services are purchased without branding so the reseller can customize the product with their own brand. That way, the customers associate the product with the reseller. The main advantage for the manufacturer is that it saves time and money – the manufacturer can focus on finding cost-effective ways to make the product, without concern for the product’s marketing.

Both private and cbd white label brands are less expensive and generate high profits. The retailers with marketing know-how and/or established brands can generate great profits without having to get involved in the circle of production of CBD.

However, there are some possible risks and disadvantages of such practice. One of the possible disadvantages of private label products can be the case where a retailer alters the products in a way that confuses consumers. The main disadvantage of white-label brands is in their packaging and general appearance – they often seem unappealing, so the customers think the product is of lower quality than private label CBD brands or national brands.